Contrasting And Comparing Mass Society With Popular Culture Media Essay

Contrasting And Comparing gage Society With Popular Culture Media EssayWhen studying mount family and killular gardening it is evident that there is a connection among the two theories. Yet, both alike consist of two different persuasions in the traffichip between media and its hearings. Popular polish, also cognise as pop culture, is a modern day standard of living life and items that atomic turn of veritable(a)ts 18 well recognized and usually accepted by our nine today. On the other hand vision association is a confederacy which possesses a flock culture and large-scale, distant, accessible institutions. The theories of upsurge parliamentary procedure and touristed culture provide two explicit perspectives on the relationship between media and the audience. However, in modern civilization it is mass indian lodge that dominates and is more applicable in todays society.Sub TopicsWhat is mass society?What is ordinary culture?Mass society and the audience.P opular culture and the audience.Proof that mass society is more applicable in todays society.Conclusion. divide 1When attempting to grasp the hypothesis of mass society it is important to know that mass society is a theoretical perspective which is most popularly defined as a passive and manipulative form which possesses a mass culture and a number of passel in modern day society. In other haggle mass society is a theory that draws together the work of various unmingled social theorists, as well as behavior scientists. Unlike popular culture, in a mass society people be manipulated into looking the need to buy what there being sold, by the media, for personal ineluctably. Individuals be seen as rootless not treated or valued on the basis of their individual qualities but bound together by needs rather than tradition (Kevin Williams Pg.25).Overall it is the mass society theory that has back up a view of the emergences of the media on peoples lives and behaviors as straight before and unmistakable. split 2Similar to the majority of things that form a hulky part of our daily lives, popular culture is familiar and obvious. Popular culture, also referred to as pop culture, by definition consists of the traditional practices and beliefs or commission of living life. It is in fact a collection of practices society follows in their everyday life. Popular culture consists of two very important sound outs that help define its goal and meaning a little give away the words popular and culture. Popular is the word utilize to define something that is like by many individuals and the majority. An example of this would be the show The Jersey Shore. A television program that has been ranked by its viewers and MTV live, as the number one show that teenagers watched when it was aired. Making the show what is defined as something popular. The word culture on the other hand, has two definitions to it. One being the artistically perspective and cultural sense, and the other definition is an understanding that culture is a form of living life and what can differentiate between our social and ethnic groups. Although these two definitions be the most common to culture, there be still other definitions applied to it. Another for example is the social business and reproduction of sense, meaning and consciousness, the sphere of meaning which unifies the spheres of production (economics) and social relations (politics). (OBrian. p.5). This is merely an example, because of the many definitions that can be given to culture, of how diverse even the term culture itself is. From the two terms popular and culture springs the theory of Popular Culture, which is an acceptable way of consuming and producing and living life freely.Paragraph 3As stated previously, the mass society theory is known to have a way with its audience. Threw the theory of mass media, the media is known to be passive and manipulative with the audience. The media manipulates its au dience to desire and consume whatever it is they are attempting to sell and vex. Although many sociologists would go against this belief that the media does has a direct effect and sense of control on their audience, the constant growth rate and wide amount of money that corporations gain today says the contrary. In modern times, society is filled with constant advertisements that corporations produce so that their products will be purchased and used by individuals. Aside from the vast amount of advertisements on television society is also surrounded by more advertisements outside of the television, such as magazines and billboards. The question still arises if the media does not have an influence on its audience why is it that so much money is being put into advertise? (Kevin Williams, Pg. 165). It is evident that the media does in fact have a huge usurpation on society today.Paragraph 4When looking at popular culture and the audience it can be argued that unlike mass society, popular culture is not primarily about consuming and production. Popular culture is not just a business it is also a lifestyle and unlike mass society it gives society the preference and freedom to favour what they do and do not want to consume. For example when different trends are born individuals are given the option to follow these trends or to chose a different trend that they feel will show there temper better. Even with foods and life styles pop culture will vary. It is a choice and a way of living that is constantly changing byout time.Paragraph 5In todays culture it is obvious that mass society does dominate. The purpose to sell and suck the audience into the products is becoming harder to resist. Individuals are being manipulated from a very young age by the numerous amounts of corporations and advertisements surrounding them in their everyday lives. James Steyer, the author of the book The Other Parent, writes the following in his book Its pretty clear that the goal of this multinational, sophisticated marketing system is not to benefit young children who shouldnt be watching a stagger of TV anyways but to sell and enrich the network, manufacturers, and producers. (Steyer, Pg.98). This is the case in demo times as mass society has their way with its victims. James Steyer later states that the target of these huge, manipulative campaigns are children of all ages, like his two division old daughter Carly. The aim was to encourage her attachment to the TV characters so that shed ask for the licensed products(Steyer. Pg.98). Proving just how the theory of mass society is dominating more and more each day. Once children gain the stirred attachment to the TV persona, companies will use that attachment to sell and produce products that the audience feels a connection with so that they can sell through them.Conclusion and Restate ThesisOverall, the when comparing and contrasting the two theories of mass society and popular culture one can ackno wledge that although both are two businesses, they are two different perspectives on mass media and society. Attempting to grasp an understanding of how the mass society works and has come to be known as passive and manipulative requires a lot of over viewing.The theories of mass society and popular culture provide two distinct perspectives on the relationship between media and the audience. However, in modern civilization it is mass society that dominates and is more applicable in todays society.