Wednesday, July 31, 2019

Article Reflection

In the article it goes over five steps to introduce vocabulary and to teach/ instruct it in a way that will actually resonate with the students. The 5 steps can be compared to the drill and kill method often used with vocabulary terms, which is useful sometimes, but the lasting knowledge is not as well remembered. The first step, key characteristics of vocabulary instruction, deal with multiple exposures, freeloading key vocabulary, and nonlinguistic representations, which we do in class through the use of brain pops, pictures rain during notes, and posters created in class about specific topics.Step two, is using those tier 3 words that are specific to our content with the mixture of tier 2 and tier 1 vocal. Step three, is a print rich environment where students have their work on the walls representing terms learned as well as posters or chances to write/read. Step four is building on vocabulary strategies or, to put in simple terms, routine of studying vocal. Step five is having d igital tools to support the previous steps. I have put these strategies o use in my class with a very good response from my students.Overall they seem to be able to manipulate the terms and then reuse them in the proper way, but also using the term outside of the context learned. I consider this very good because most of the time students will simply use the examples giving in class; which is more memorization than actual retention and comprehension. Below I show you how used each step in class: Step 1: Exposing students to vocabulary in multiple ways such as: flash cards ‘posters created/stories/videos/did gramsStep 2: In notes and explanations I use terms like infer, identity#y', resolve, and other terms that can be used in other areas, but we partner them with tier 3 words that are specific to science. I have heard the students use words in multiple classes that we have studied in my class as well as others. For example they use infer a lot in both social studies and scienc e. Step 3: Student have created their own print rich environment through creating posters, writing stories, giving explanation essays, and creating diagrams.Step 4: Students have learned what to expect when it comes to learning about new vocabulary in class. Typically it will be introduced in their notes along with a picture or demonstration so we may refer back to it. Then students will usually get some kind of worksheet that emphasizes the terms. Followed by hands on activity where they actually must apply those terms and manipulate. Final step is usually creating flashcards or simply answer vocabulary terms.

Tuesday, July 30, 2019

The economic and performance benefits of disk

Disk Aggregation is a process to combine more than one physical disk or logical disk drive and duly change into comparatively more larger disk drive. The purpose of such combination is mainly to create one single physical disk which has more capacity than any other physical disk, which is currently available. Thus it provides an easy to use way in such a way that the performance increases considerably. Virtualization of storage helps in achieving the location independence simply by abstracting the physical location of any data.It helps in providing a logical space to the user for storage of data. Further, it also provides for the process of mapping the data to the actual physical location available to the user. Thus the virtualization software or device always uses meta-data i. e. mapping information that enables to re=direct the VO request (Toigo, 2004). The main function of this device is first to receive an incoming VO request which contains several information regarding location of the data in reference to the logical disk.Thereafter it translates such disk into a new VO request to the physical disk location. All this system is so smooth as well as fault-less that without any special effort the whole sets of performances work wonderfully to the entire satisfaction of the user. Thus the virtualization device receive a read request for logical disk such as LUN ID =1 LBA=32. It can also perform a meta-data look up for above logical disk and transcend it into physical disk LUN D-7, LBAD.Again virtualization device can also receive the data back to the originating place as if it had received from virtual disk LUN ID=1. LBA 32. The main performance benefits are that for implementation of this device no additional hardware is required. Similarly, no other drastic change in infrastructure is needed for such virtualization. Since we are using logical volume manager,{LUM or LINUX } as Windows, which is called logical disk manager or CDM which are effective in perform ing the virtualization task, it is very simple to design and also easy to code.Its implementation also helps in supporting any storage type. Its usefulness more felt by the user such performance benefits. Thus user can install virtualization and its economic benefits are the avoidance of multiple virtual servers as a single server is enough for the best performance. It helps in cost reduction in following ways:1. Software license fee avoidance.2. Lesser space for date centre.3. Less power for unnecessary controllers.4. Reductions in overtime and better utilization of resources,5.  Reduction in overall cost as it helps in overall curtailment in 20-60% of many common management tasks.The advantages which are derived by the users are so many and the advantage of faultless working of such virtualization is so alluring that it is becoming very popular and user-friendly. The usages e enormous and as explained earlier the performance as well as economic benefits are making this device in dispensible in present days. With growing demand of virtualization the system is so designed that the user always find its implementation an asset to his growing need. Reference: Toigo Jon William, The holy grail of network storage management, illustrated, 2004, Prentice Hall PTR, ISBN: 0130284165, 9780130284167

Monday, July 29, 2019

Quality Assessment Plan Assignment Example | Topics and Well Written Essays - 3750 words

Quality Assessment Plan - Assignment Example We set out a methodology of assessment within a plan that also includes documentation of where our trainers are meeting the standards, and where this is not happening. This gives us information on how we might improve our trainers' performance, after which we would refine the assessment method and repeat the process. Although we expect our trainers to contribute to creating new courses and curricula, in this assessment plan we want to know if they provide effective training. Our trainers deal with a particular cross-section of people here in the establishment. Students are adult, even if they are mostly still young and, for the most part, they learn like adults. That means that they have bigger egos, are less willing to take risks and have some clear expectations. For our trainers, typically well up on their technical subjects, the challenge is on how they teach, not what they teach. We need to see our trainers deal positively with things like bad prior experiences in traditional education or mixed feelings about authority. We need to see them make optimal use of class learning through group discussions, open-ended questions and positive exchange of feedback. To start the process for defining learning objectives for the trainers themselves, assessors from this department recently made a needs analysis concerning the trainers. From this needs analysis, it became clear once again that our trainers need to manage a class to produce students that have good chances of getting employment. In particular, we list the following learning objectives for our trainers together with required standards of outcome: Trainers working with young people to train them in the installation and maintenance of plumbing and heating systems have ten learning objectives themselves: Trainer's objective Measured by standard creation of a motivating learning environment student attendance rate over and above the statutory minimum for drawing unemployment benefit 1 extra hour per day focusing student attention on the objective of getting a job the number of job interviews generated from course Average of 2 interviews per student increase of student retention of information Written test for students 90% of students do better than the minimum pass-rate learn how to ensure progress is being made Continuing assessment of students See separate rating sheet handle possible conflicts Rapidity of resolution No more than 2 minutes how to manage different learning speeds among students Coursework accomplished for class in general Finish 90% or more of coursework for all students how to manage different learning aptitudes / styles among students Coursework accomplished for course in general Finish 90% or more of coursework for all students maintaining the right level of class discipline Speed, pace of progress Daily coursework accomplished to 95% or more facilitating class discussion Give and take feedback 3 valid feedbacks given and 3 received per day encouraging student participation How much students contribute Each student to contribute to three discussions a day What does this plan do

Sunday, July 28, 2019

Cognative Development Theroy Essay Example | Topics and Well Written Essays - 1000 words

Cognative Development Theroy - Essay Example 153). These theories are mostly concerned with deciphering the manner in which individuals think as opposed to psychological theories which are concerned with assessing what they think. These theories posit that human development takes place in a pre-decided sequence, and hence is highly predictable in nature. This sequence can neither be changed nor reversed and that once the individuals reach a certain stage in their lives, the learning process doesn't regress since the process of development is described as cumulative by cognitive developmental theorists (Newman and Newman, 2011). The definition and meaning of the terms learning and development, as well as their contribution to the theories of cognitive developmental psychology have been widely debated by scholars and educational theorists over the years (Kuhn, 1995; Strauss, 1993). However, it has been established through research that the notions of learning and development as perceived by cognitive developmental theorists, are neither predetermined nor ascertained but are in fact defined and described differently based on the thoughts and perceptions of each individual theorist. B. Address two of the following major cognitive development theorists: Piaget, Vygotsky, Bruner, or Thelen. ... Piaget strongly proposed the hypothesis that children are not naturally born with innate ideas about reality, as claimed by some, nor are they taught about things and situations around them by their elders. He in fact believed that the children actively observe, participate and construct meaning about things and situations around them and understand the world around them based on their experiences. He further stated that children are curious by nature and hence seek answers to their questions by generating own ideas based on their experiences, to solve problems encountered by them in their daily lives (Sigelman and Rider, 2011). Vygotsky: Lev Vygotsky, endorsed similar views as Piaget with regard to the manner in which children learn about their surroundings. Like Piaget, Vygotsky too believed that children learn about the world around them by actively participating in it and asking questions and ultimately constructing meaning and knowledge based on their experiences. However he dif fered in opinion about the manner in which children learn about complex situations, which he believed was learnt through constant interaction with the child's elders i.e. teachers or parents. His theory essentially focused on three key aspects namely; culture, language and zone of proximal development (Oakley, 2004). 1. Compare and contrast each theorist’s views on the nature or development of intelligence. According to Piaget, children learn to think in certain predetermined and recognizable stages which are dependent on natural maturation, while Vygotsky believed that the development of thinking processes in individuals is directly related to and dependent on the development of language and culture. Piaget believed that the role of external forces such

Saturday, July 27, 2019

Supervision Today Assignment Example | Topics and Well Written Essays - 250 words

Supervision Today - Assignment Example According to the research findings, the supervisor should make a decision themselves when it’s urgent and the decision does not require the input of other people. In addition, this strategy can be effective when the decision requires special skills that the group members don’t have. Some decision jobs are specific and straightforward. Therefore, when making the decision, the supervisor should be direct in order to avoid any risk that might emanate from confusion. For instance, engineering works are specific and in detail. As a result, the decision should not be ambiguous. Knowing this information about decision-making styles will benefit me in understanding the best style for a particular problem. In addition, the researcher will be aware of when to involve the decision-making process and when to make the decision on his own. As the head of the discussion group, the author realized that there were several conflicts that were affecting the performance of our group. In or der to come up with and well-informed solution, the author searched for a solution online in order to know how people resolve the problems in the group. The researcher came up with several alternatives. These were to reward the best performing member of the group or implement an open office policy. The first alternative was viable because the author did not have money to give out to the members. Therefore, he decided to be more open to the members of the group and encourage them to air their grievances to him in order to seek a solution before it’s too late. After a span of two weeks, the author evaluated the decision and noted that the group members communicated more freely and they were highly motivated to work as a group rather than individually.

Friday, July 26, 2019

Understanding the Law Essay Example | Topics and Well Written Essays - 1750 words

Understanding the Law - Essay Example While the binding principle of judicial precedents applies to ratio decidendi as applied in the original case, obiter dicta do not bind. This means that in cases where a judge is bound to use a precedent, the judge must apply the rules of law that were applied by the former judge as ratio decidendi. Other elements of the precedent case that do not form part of the precedent’s ratio decidendi are not binding (Robertson, 2010, p. 20). Types of judicial precedents Application of judicial precedents defines the types of precedents that have been identified in the judicial system. A judicial precedent can be original, binding, or persuasive. An original precedent is a first establishment of rule of law in cases where no precedent has been laid. This occurs when the facts of the case at hand does not correspond to facts of any other case for which a rule of law has been established in interpretation of the law. The presiding judge therefore establishes a precedent to the case called original precedent. A binding precedent is on the other hand a judicial decision that has already been established in a previous decision and whose application binds a judge. The principle of a binding precedent imputes a judge’s obligation to apply an already established precedent irrespective of the judge’s opinion over the principle of law as was established in the earlier case. This application is based on the rule that decision of a higher court binds judges of lower courts (Robertson, 2010, p.18- 19). Persuasive precedents are however not strictly binding to a judge as the judge has the freedom to either apply the precedent or not. This means that unlike in the case of a binding precedent, application of a persuasive precedent is at the... Understanding the law The paper will explore concepts of the two legal applications. Judicial precedents Judicial precedents, as defined by Robertson, are a source of law that originates from the judicial system. The doctrine of precedents establishes former decisions by judges to form ground for decisions to be made by other judges in future cases. The doctrine is based on the principle that an established rule of law through decisions of judges should remain standing. Robertson argues that the doctrine establishes ground for â€Å"fairness and certainty of law†. The doctrine of judicial precedence is a deviation from the traditionally perceived judicial role of interpretation of the law for implementation. While the primary role of the judiciary is to determine the best meaning in application of law in litigations, the doctrine of judicial precedents offers the judiciary a law making authority. This is because judicial precedents are recognized source of law in which an already established decisi on is to be applied in future cases involving similar facts. Application of judicial precedents however relies on two principles, ratio decidendi and obiter dicta. While the jury limits the powers of the judge in determining the case, the judge ensures that jurors are properly selected to eliminate chances of bias. The above views are therefore completely justified within the concept of democracy, openness, and fairness of the jury process.

Feedback and Evaluation Paper Essay Example | Topics and Well Written Essays - 1000 words

Feedback and Evaluation Paper - Essay Example It has a diverse workforce from all around the continent with recognized worldwide reputation for its innovation and leadership (CalPERS, 2012). The feedback mechanisms are a way to improve the services provided by the Calpers the Retirement agency for the state of California employees. Mostly, the problems are difficult, secrecy, and also pension programs tend to get boring with time. So, feedback is essential for this retirement agency of California as well. First of all, the scale of the problem should be recognized. Identifying the problem is the basic step from where feedback is generated. It is the feedback of the customers, as well as employees which pave the way for feedback mechanisms. The internal and external feedback mechanisms allow the company to prosper more successfully and enhance the atmosphere of the organization (State University, 2012). Firstly, the political leaders of California should realize the profundity of current financial deficits in the economy as what will the future implications will be. The company has found out that if pension systems even earn 7.5 to 7.75 percent on a yearly basis, CALPERS will only learn 73.5 to 75.3 correspondingly. The pension systems today cannot find their way out of this current scenario which is absolutely devastating. The debt of the state of California is rapidly increasing everyday as political instability continues to pertain in the region. Obviously, the retirement agencies like CALPERS are highly affected by such traumas. This situation is rather tragic and disappointing, but it is very costly for Retirement firms as well (CalPERS, 2012). Whenever the leaders do not act on the situation, the cost increases to the citizens and state and possibly to public workers to whom the state owe pension. This condition is comparable to an adverse loan amortization, which is a scenario where the owner of the house does not pay much for the principal owed and thus goes into an even shredder condition. The dela y which takes place in this situation over the period of next year can be figured out from any underfunded sum. The 6.2 percent rate of discount leads to yearly pitfalls for the CALPERS system and thus only $16.8 is estimated to be given to CALPERS, CalSTRS and UCRP combined. This problem has to be highlighted in the company (CalPERS, 2012) The feedback and evaluation programs are very important for CaLPERS. For this purpose, direct administration of Associate Program or Program Evaluator is required who assists in the planning and conducting of field audits of employment records and payroll at the public agencies to testify that the agencies are enrolling employees in accordance with the Law set by the Public Employees Retirement Law. Also, the agencies have to report rewards as well in accordance to this law. This situation helps then go to different public agencies located all across the state of California. Furthermore, the Associate Program Evaluator or Program Evaluator may as sist in carrying out the reviews and internal audits of the company which includes the EDP operations, administrative controls, and internal accounting and several other programs (CalPERS, 2012). The fiscal analysis of this public firm extensions for funding and also various other special programs is done by the Program evaluator. The present findings are then presented to the general public and are highly expected to show official dress and manner, in addition to sticking to

Thursday, July 25, 2019

Nursing History Essay Example | Topics and Well Written Essays - 1000 words

Nursing History - Essay Example The question arises whether the public have gone past the traditional image of nursing which projected nurses as unintelligent, passive and highly dependant hand-maidens (Kaler, Levy and Schall, 1989) In 1868, a Nightingale protà ©gà © called Lucy Osburn, made a significant beginning in Nursing reform. It was during this time that great advancement was made in medical science and technology such as discovery of anesthetics and disease pathophysiology. As a result of all this medical authorities demanded better improvements in nursing in order to facilitate improved patient outcomes and survival rates. (Keneley, 1988). Lucy Osburn, who was made Superintendent of the Sydney infirmary, made a significant achievement of how the public viewed nurses and their work, just by her remarkable positive influence. Lucy Osburn also introduced the wearing of uniforms and adherence to strict codes of hygiene. She also set the initial foundation for formal nurses training, incorporating formal lectures and teaching sessions into the daily hospital routine (Brodsky, 1968) The image of Nursing began to move towards a very positive direction (Forsyth, 1994) since formal training was introduced and it began to be looked upon as an admirable vocation and soon picked up momentum among all classes of women. It is one of histories greatest paradoxes of the 20th century, for even though it had poor and extremely harsh working conditions, it still remained to be the most sought after and popular female occupations. Life was tough for nurses during the 1950’s – 1960’s. Strong emphasis was laid on personal attitudes which contributed to being an â€Å"ideal nurse† like selflessness, obedience, kindness, devotion and dignity (Bridges, 1990). The trainees were required to live in hospital accommodation in order to instill morals, good manners and behavior which were

Wednesday, July 24, 2019

How can the child's position in the family and the size of the childs Essay

How can the child's position in the family and the size of the childs family influence his or her development - Essay Example r of significant studies dealing with family size and child’s IQ development, it has been noted that a large number of studies routinely show that family size is related considerably to children’s IQs: the larger the family, the lower the children’s IQ is likely to be (Zajonc 1976). This can be because of the reason that less crowded families gets parents to be more involved with their children giving them more attention than larger families. Size of the family has had a depressing effect on children’s IQ in Scotland and France alone with families of four or more children scoring below the mean for the general population. In a separate study in France and Holland, family size has been found to operate somewhat independently of socioeconomic status when it comes to children’s IQs. This is to say that children from smaller families have the advantage when it comes to cognitive development irrespective of their parents’ economic status, and large families tend to depress children’s IQs irrespective of their parents’ economic status. Moreover, as family sizes get larger, the child’s percentage of passing an admission test automatically drops according to Zajonc analysis index. There are already literary supports on the importance of birth order in the family that affect the child’s personality and other characteristics. Child’s position in the family proves to be significant according to detailed clinical studies, however factors are so numerous and varied in defying statistical generalization. There is still much doubt whether the child’s status constitutes a psychological entity accounting to the share of attention from parents. Children in the family may have the same physical environment they are exposed to but receive different attitudes and expectations for each from others depending on the child’s birth order and sex (Lindgren & Watson 1979). Reading Development. In a study concerning child’s reading influences, ordinal

Tuesday, July 23, 2019

Essay about Walmart Example | Topics and Well Written Essays - 1000 words

About Walmart - Essay Example imary advantage is to over come barriers that are related to Multi-tier distribution which has at all times been the common approach of doing business in Japan. Over time, Wal-Mart will alter that. By approaching the suppliers directly, Wal-Mart will establish a more well-organized distributional system. Retailers will have to set up a similar system to stay competitive. Wal-Mart will approach the strong suppliers, mainly those that might already have globally established relationship for aid in building this innovative and extremely different distributional system. The most important advantage is that the benefits of that enhancement in distributional efficiency will be enjoyed by both i.e. Wal-Mart as well as their suppliers. Wal-Mart does uneventfully gain success in superseding the wholesaler segment, they will be in a lot better of if they are in a position to distribute goods at less expensive costs, which will allow them to pass along a little of the price savings to customers. The degree of success that Wal-Mart will encompass in Japan depends on the degree to which Wal-Mart can adjust Retail Link to Japan’s distribution system. Also, Wal-Mart will have to obtain a handsome amount of real estate to get the economies of scale required to be successful, at the same time keeping local management content. And finally they must be patient, as the Expansion into Japan maybe takes a lot of time. I believe that Wal-Mart is successful by circumvent the current Japanese distribution system by reflecting activities of manufacturers as well as retailers to circumvent the wholesalers, share knowledge, and incorporate decision making. Wal-Mart recently decided to gain 66.7 percent of Seiyu, Japans fourth largest retail group. Ten years ago Wal-Mart had attempted to sell its private label cookies in Japanese stores, and customers emptied out all the shelves. But the Japanese buyers did not buy them again as they were too sweet, a part from this most of them

Monday, July 22, 2019

IHG future plans Essay Example for Free

IHG future plans Essay IHG’ aggressive growth plan is in full swing. They announced future plans for the largest new-build Crowne Plaza in the U. S. with 300 deluxe guest rooms and suites. Located two miles from Baltimore Washington Airport, the property will be part of a $350 million resort complex, attached to a 90,000 sq. ft state of the art conference center featuring a 50,000 sq. ft. grand ballroom. The hotel is expected to open early 2009. As a part of The Grand Isle Resort, the crowne Plaza will be connected to a 14,000sq. ft. indoor aquatic center featuring the east coast’s most exciting slides and attractions. With 3. 5 million sq. ft. of office space, the resort will be an oasis for the business traveler, conference attendee and family like. The hotel believes its convenient airport location will satisfy both business and leisure travelers. The Crowne Plaza at Grand Isle Resort is owned by ASHA Companies and managed by American Resort Management, LLC, under a license agreement with a company in the IHG. The IHG’ brand has experienced very positive growth over the last two years and in 2006, opened a total of ten hotels in seven countries. The brand will continue its global expansion throughout 2007 including new openings planned in China (Chengdu, Qingdao, Shenzhen, and Jiuzhaigou), the opening of the InterContinental Dubai Festival City, and the launch of the ANA InterContinental Tokyo. The InterContinental Moscow is scheduled to open in 2010. In addition, IHG announced plans for Honduras’ first Holiday Inn Express. The 104 – room Holiday Inn Express in San Pedro Sula will be owned by Desarollos Monumentales under a license agreement with a company in the IHG and is scheduled to open September 2008. Conclusion: The growth of the InterContinental Hotels Group, IHG, into one of the world’s largest hotel groups in the world and the leader in hotel room count is based primarily on its emphasis on its own unique brand distinction and customer loyalty. The strong operating system that it maintains in some of the largest markets has also been significant to the global expansion of the InterContinental Hotels Group. The advertising and marketing entity as well as the global call centers, local language websites, sales, and its Priority Club Rewards (PCR) program that comprise the operating system of the IHG group is unrivaled. Furthermore, the unique quality of these systems work together with the objective of driving brand demand, which has been one of the key strengths of this Hotel Group. From its humble beginnings at the Holiday Inns International in 1988 to its global expansion plans into Asia with the help of its joint venture projects in Japan, the IHG group is set to become even larger. The manner by which the group is able to maintain several different brands such as Holiday Inn, Holiday Inn Express, InterContinental Hotels and Resorts, and Crowne Plaza Hotels and Resorts keeps it ahead of the competition because they are able to cater to a wider class of customers. There are more expansion plans for the future of this highly successful hotel group as they have recently announced the plans for the largest new-build Crowne Plaza in the U. S. as well as new openings planned in China for the year 2007. The challenge that remains for this group lies in being able to expand at a sustainable pace and retain the competitive edge that has kept it at the top of the hotel industry through the various innovations and excellent service that it provides.

Challenges to Infection Control of Hep C, B and HIV

Challenges to Infection Control of Hep C, B and HIV Infection control and cross contamination prevention are imperative to ensuring high quality patient care and quality of life for all patients. In the hemodialysis clinics and hospital units where patients are in end stage renal disease the prevention of infection is of utmost concern as it is directly correlated to lowered morbidity and mortality rates. Blood borne pathogens and bacteria are transmitted through poor infection control practices and lack of cross contamination prevention procedures. To understand the importance of infection control and cross contamination prevention, it is first imperative to understand the risks and consequences of infection transmittal in the hemodialysis unit. The hemodialysis unit is unique in that the procedure allows pathogens to enter the body through access sites, injection sites, and catheterization, all of which increase risk of infection for already ill patients. The following explores the most common concerns in infection transmittal as He patitis C and B, HIV, and common bacteria found in hemodialysis patients. This is followed by an exploration of methods in infection control, focusing on the procedures of cleaning, sterilization, and disinfection. An examination of staff education and training procedures that impact infection control and patient care follows. The research concludes with a summary and commentary. Research has often compared the incidences of HCV infections in hemodialysis and peritoneal dialysis in patients, finding that patients undergoing clinical bloodstream invasive hemodialysis procedures have three times higher rates of HCV infections (Horl et al 2004). This is reflective of nosocomial transmission of HCV within the clinical dialysis setting (Horl et al 2004). HCV is transmitted through cross-contamination, occurring through blood, shared cannulas, and equipment, and blood transfusions (Horl et al 2004 p 1390). A comparison of the outcome of hepatitis virus-positive and -negative kidney transplant and hemodialysis patients involved 384 kidney transplant patients (67 HBsAg positive, 39 anti-HCV positive, 278 hepatitis negative), transplanted between 1987 and 2001, and 403 hemodialysis patients (128 HBsAg positive, 83 anti-HCV positive, 192 hepatitis negative) who had started hemodialysis and were referred to the kidney transplant waiting list during the same period (Visn ja et al 2008). Comparison of the groups survival rates, adjusted for patient age, showed that all kidney transplant patients survived longer than hemodialysis patients (p Thirty-two outpatient hemodialysis providers in the United States voluntarily reported 3699 adverse events to the Centers for Disease Control and Prevention (CDC) National Healthcare Safety Network (NHSN) during 2006 (Klevens et al 2008). Among the 599 isolates reported, 461 (77%) represented access-associated blood stream infections in patients with central lines, and 138 (23%) were in patients with fistulas or grafts (Klevens et al 2008). The microorganisms most frequently identified were common skin contaminants (e.g., coagulase-negative staphylococci) (Klevens et al 2008). Hepatitis C (HCV) among maintenance hemodialysis patients has limited data on the incidence and prevalence. According to Bennett, Brachman and Jarvis (2007 p 360): In 2002, 63% of dialysis centers tested patients for anti-HCV, and 11.5% reported having (symbol) 1 patient who became anti-HCV positive in 2002. The incidence rate in 2002 was 0.34% among centers that tested for anti-HCV, the prevalence of anti-HCV among patients was 7y.8%, a decrease of 25.7% since 1995. In the facilities that tested, the reported incidence was 0.34% and the prevalence3 was 7.8%. Only 11.5% of dialysis facilities reported newly acquired HCV infection among their patients. The most efficient transmission of HCV is through direct percutaneous exposure to blood, central to the epidemiology of HCV transmission is the infected patient (Bennett, Brachman and Jarvis 2007 p 360). Staff members in hemodialysis clinics have similar rates of infection as other healthcare workers, between 1-2% (Bennett, Brachman and Jarvis 2007). The risk factors of HCV infection in hemodialysis clinics include blood transfusion from unscreened donors and the number of years the patient has undergone hemodialysis treatment (Bennett, Brachman and Jarvis 2007). The years of hemodialysis treatment is an independent risk factor that is strongly associated with high HCV infection rates, where the time of hemodialysis treatment increases the prevalence of HCV infection (Bennett, Brachman and Jarvis 2007). Patients undergoing hemodialysis for less than five years have a 12% chance of infection, while patients receiving dialysis for more than 5 years have a 37% chance of infection (Bennett, Brachman and Jarvis 2007). Dialysis related HCV outbreak research is indicative that HCV transmission occurs due to inadequate infection control practices of supplies and machinery (Bennett, Brachman and Jarvis 2007). During hemodialysis, monitors such as the venous pressure monitor is used to as a protective system against external blood loss, wh ere blood may leak through clamps on infusion lines (Horl et al 2004). Pressure of the leak is sense through an air-filled tube that connects the venous bubble to the monitor, which senses the pressure of the blood flow; however blood losses up to 40 ml/min may be undetectable by the sensor equipment (Horl et al 2004). Cross-contamination during invasive practices occurs when blood enters the air-filled tube and contacts the monitoring machinery where the pressure protectors are inserted into the line or connective areas (Horl et al 2004). Hydrophobic and impermeable flexible membranes used may become wetted with blood, and thus pressure changes are not transmitted to the sensor and the monitor itself does not function accordingly, indicating that cross contamination may have occurred (Horl et al 2004). The CDC reported three outbreaks of HCV infection from 1999-2000 for patients in chronic hemodialysis centers (Bennett, Brachman and Jarvis 2007). Cross contamination opportunities were the common indicator of infection, where observations of cross contamination included: Equipment and supplies that were not disinfected between patient use (Bennett, Brachman and Jarvis 2007 p 360). Use of common medication carts to prepare and distribute medications at patient stations (Bennett, Brachman and Jarvis 2007 p 360). Sharing of multidose vials, which were placed at patients stations on the top of the hemodialysis machine (Bennett, Brachman and Jarvis 2007 p 360). Contaminated priming buckets that were not routinely changed or cleaned and disinfected between patients (Bennett, Brachman and Jarvis 2007 p 360). Machines surfaces that were not routinely cleaned and disinfected between patients (Bennett, Brachman and Jarvis 2007 p 360). Blood spills that were not cleaned up promptly (Bennett, Brachman and Jarvis 2007 p 360). The sharing of multidose vials or injectable medications has been a source of high cross contamination. According to Finelli (et al 2002 p 58: â€Å"In 2002, 52.8% of centers reported that medications from multidose vials were drawn into syringes in preparation for patient administration in a dedicated medication room or an area separate from the treatment area, 24.6% reported that medications were prepared on a medication cart or a medication area within the treatment area, 3.7% at the dialysis station, and 18.9% in other areas. In 2002, the incidence of HBV infection was significantly higher among patients in centers where injectable medications were prepared on a medication cart or medication area located in the treatment area compared to a dedicated medication room (Table 13). However, the incidence of HCV infection was not significantly different by location where injectable medications were prepared. The incidence of HBV results are of particular concern because all medications, supplies, and equipment for HBsAg-positive patients should be dedicated for their use and not used by HBV-susceptible patients. Outbreaks of HBV infection have occurred when multipledose medication vials were available in the treatment area and used for both infected and susceptible patients, although isolation procedures for HBsAg-positive patients were in place for equipment and other supplies. To avoid contamination in the general hemodialysis population, medications should be prepared in a centralized area separate from the treatment area, and supplies and equipment should be shared only if they are disinfected between patients.† Furthermore, in dialysis centers where multiple infections clustered around timeframe a common exposure event is suggested as being likely due to supply carts moved from station to station which carried clean supplies and blood contaminated items such as biohazard containers, sharps disposal containers, and other containers contaminated or used to contain patients blood (Bennett, Brachman and Jarvis 2007). Due to the cross contamination opportunities and incidences, it is recommended that routine testing of hemodialysis patients for anti-HCV occur on admission and reoccur every six months (Bennett, Brachman and Jarvis 2007). HIV patients often undergo hemodialysis over other options of dialysis therapy when they are in advanced stages of the disease, as hemodialysis has lowered incidences of protein loss and peritonitis (Henrich 2003). Hemodialysis is also preferred over CAPD for patience with cognitive motor dysfunction (Henrich 2003). However, concerns of transmission of HIV infection during hemodialysis in clinical dialysis units exist as patient to patient, patient to staff, and staff to patient risks of cross contamination (Henrich 2003). The risks of HIV transmission from patient to patient is extremely unlikely in dialysis units that conform to the practice guidelines recommended by the CDC† (Henrich 2003 p 341). The CDC examines that individual dialysis units had no HIV nosocomial transmissions for patients undergoing hemodialysis treatments in clinical settings (Henrich 2003). Furthermore, a study of multiple dialysis centers across the USA found no instances of HIV seroconversion over a 48 week period (Henrich 2003). Thus there is a negligible risk of HIV transmission, and therefore HIV patients do not require dedicated machines or isolation while undergoing hemodialysis when the clinicians follow the CDC guidelines (Henrich 2003). HIV has not been shown to be transmittable through hemodialysis machines as the pore size of dialyzer membrane is between 1 and 7 nm, and the HIV virus is 105 nm (Henrich 2003). The use of the same dialysis machine between HIV positive and negative patients is not correlated with the transmission of HIV in the clinical setting, provided that disinfection procedures for dialyzers and dialysis machines are followed for both non-HIV positive and HIV positive patien ts (Henrich 2003). It is important to note that when the disinfection and cross contamination procedures are ignored, HIV outbreaks in dialysis clinics can occur (Henrich 2003). This is represented by recent outbreaks of HIV in Columbia, Argentina, and Egypt hemodialysis clinics. In Columbia it was found that the transmission of HIV was due to the cross contamination of dialysis access needles and sharing of inadequately disinfected site access needles (Henrich 2003). In Argentina the cross use of filters and multidose heparin vials was shown to be the likeliest reason for the transmission of HIV (Henrich 2003). In Egypt, syringes were used for more than one patient, allowing the cross contamination to occur (Henrich 2003). While HIV patient to patient transmission has not occurred in Westernized clinics, it is imperative that adequate procedures for dialyzer and dialysis access devices are continuously utilized as a precautionary and preventative method (Henrich 2003). For healthcare workers, patient to staff transmission is a high concern. Interestingly, only one incidence of patient to staff HIV transmission has been recorded in the United States, which occurred through a needlestick injury (Henrich 2003). Yet risk still exists, where research statistics show reported incidences of 5 needlestick exposures and 28 skin and mucous membrane exposures for every 10,000 dialyses. (Henrich 2003 p 320) However, only one instance of HIV seroconversion due to patient to staff transmission has been reported by the CDC, but that should not diminish the risk that HIV transmission can occur, most likely due to needlestick injuries in hemodialysis clinics (in peritoneal dialysis, it may occur through improper handling of PD effluent) (Henrich 2003). Staff to patient transmission is also a concern. According to Henrich: To date, there have been no reports of transmission of HIV from a health care worker to a patient in a dialysis setting. There are other important issues in dialysis units that accept patients with HIV infection. Patients with HIV infection are prone to infection with myobacterium tuberculosis. In contrast to HIV, M. tuberculosis infection is an aerosol-transmitted infection, and, therefore, precautions to prevent the spread of this infection to other patients should be taken. Importantly, M. tuberculosis infections among HIV infected patients are often multidrug resistant. Nosocomial transmission of multidrug tuberculosis has been described. In addition to tuberculosis, HIV infected patients are at increased risk of other communicable infections. Appropriate precautions should be observed to protect other patients in the dialysis facility and the staff caring for these patients. (Henrich 2003 p 342). Nontuberculosis mycobacterial (NTM) infections are a concern for all hemodialysis patients, particularly in clinics that practice the reuse of dialysis machinery (Nissenson and Fine 2005). NTMs have a predilection to colonization in water utilized for hemodialyzer reprocessing, where the CDC examined 115 dialysis centers in 1988 (Nissenson and Fine 2005). NTM recovery from water was found in 83% of these centers and 50% of all water samples of these centers (Nissenson and Fine 2005). An outbreak in Loiusiana that occurred in 1985 was due to inadequate sterilization of hemodialysis equipment, where 27 patients became infected with mycobacterium chelonei, 14 patients died over a one year period (Nissenson and Fine 2005). Similar outbreaks have occurred over the last twenty years, where bacterial contamination of reprocessed dialyzers was the main culprit (Nissenson and Fine 2005). No bactermias were found in patients who used only new dialyzers (Nissenson and Fine 2005). In a 1995 repo rt, an outbreak of klebsiella pneumoniae bactermia was shown to be due to cross contamination (Nissenson and Fine 2005). These incidences are attributed to failure to adequately use aseptic techniques during the reprocessing of dialyzers used by patients with bacteremia infections, thus allowing the contaminated dialyzers to spread to other patients in the hemodialysis clinics (Nissenson and Fine 2005). Viral infection has been the main epidemiologic concern in the hemodialysis units; however, bacterial infection is responsible for more than 30% of all causes of morbidity and mortality in Portuguese hemodialysis patients, vascular access infection being the culprit in 73% of all bacteremias (Ponce et al 2007). A prospective multicenter cohort study of bacterial infections incidence, conducted from January to July 2004 in five hemodialysis units, to record and track bacterial infections, using a validated database from CDC’s Dialysis Surveillance Network Program (Ponce et al 2007). The results are surmised: 4,501 patient-months (P-M) were surveyed, being dialyzed through a native fistula (AVF) in 60.6%, a graft (PTFE) in 31.3%, a tunneled catheter (TC) in 7.6%, and a transient catheter (C) in 0.5%. 166 hospitalisations were registered as target events and 182 intravenous antibiotic courses were assessed (Ponce et al 2007). Of these 182 antibiotic treatments, 47.8% included van comycin, only 30% had blood cultures drawn pretreatment, and only 36% were positive. The research found 98 infections at the vascular access site and 2.13 infections at other sites. The isolated microorganisms were Staphylococcus epidermidis in 40.1%, Staphylococcus aureus in 30.1%, Pseudomonas in 13.3%, and Escherichia coli in 3.3% (Ponce et al 2007). Researchers found that the number of target events and the bacterial infections incidence were remarkably homogeneous in the five Portuguese centers (Ponce et al 2007). The research concluded with the following major points: (1) High incidence of bacterial infections, causing major morbidity; (2) infectious risk is vascular access type-dependent, with dramatic rise in catheters; (3) underutilization of blood cultures to orient diagnosis and therapy, and (4) high rates of vancomycin prescription (Ponce et al 2007 p 136). Cetin (et al 2007) compared microbial findings and their resistance to antibiotics between hemodialysis patients and patients without end-stage renal failure with diabetic foot infections. An 18-month-long descriptive study analyzed bacterial isolates obtained from 32 hemodialysis (HD) patients with diabetic foot infection in an Antakya hemodialysis center and 65 patients with diabetic foot infection admitted to the Education and Research Hospital of Mustafa Kemal University, Turkey (Cetin et al 2007). The occurrence of gram-positive bacteria in the hemodialysis patients was found to be 59.0%, this rate in the other patients was 53.1% (Cetin et al 2007). The frequent bacterial species isolated in the hemodialysis patients were S. aureus (22.9%), followed by coagulase-negative Staphylococcus spp. (CNS) (19.7%), the microorganisms in the other patients were found as CNS (20.7%), followed S. aureus (18.0%) (Cetin et al 2007). The researches recommend that antibiotic therapy in HD patien ts with diabetic foot infection should be more closely guided by culture findings and antimicrobial susceptibility results (Cetin et al 2007). Patient’s exposure to dialyzer reprocessing allows for a potential for blood borne bacterial infections to occur, where the majority of NTM infections are due to the improper reprocessing techniques (Nissenson and Fine 2005). In recent history, there have been few indications of invasive infections from reprocessed dialyzers; however there are no current and reliable estimates of infection risk attributed to dialyzer reuse in hemodialysis (and other dialysis) clinics (Nissenson and Fine 2005). Standardization of reprocessing techniques has resulted in acceptably low risk of bacterial infections of modern dialyzer reuse (Nissenson and Fine 2005). Infection control practices in hemodialysis units reduce the risk of patient to patient transmissions through directly or indirectly contaminated devices (Mayhall 2004). Devices may include equipment, supplies, environment surfaces (floors, tables), and the personnel’s hands (Mayhall 2004). Practices should be routinely carried out for all patients in the hemodialysis units as there is increased potential for blood contamination during hemodialysis, where many patients undergoing hemodialysis are colonized or infected with pathogens (Mayhall 2004). Practices established for infection control include stringent measures for the prevention of HBV due to the ability of HBV to survive on surfaces and contaminate dialysis machines (Mayhall 2004). Patients with increased risk for transmission of pathogens such as antimicrobial resistant strains may require additional precautions such as dedicated (non-reuse) dialyzers (Mayhall 2004). Infection surveillance and other events is importa nt to monitor the infection control practices and ensure their effectiveness (Mayhall 2004). Chronic hemodialysis patients should have routine HBV and HCV infection tests and these tests should be reviewed promptly (Mayhall 2004). This allows the facility to identify potential cross contaminations before they result in an epidemic, allowing for proper infection control measures and possible staff retraining based on the test results (Mayhall 2004). It is important to note that test results must be communicated to other units of the facility when patients are moved for care, for example a HCV positive patient moves from hemodialysis to ICU allowing for better patient care (Mayhall 2004): Routine HCV testing should include use of both a screening immunoassay to test for anti-HCV and supplemental or confirmatory testing with an additional, more specific assay. Use of NAT for HCV RNA as the primary test for routine screening is not recommended, because few HCV infections will be identified in anti-HCV negative patients. However, if alanine amino-transferae levels are persistently abnormal in anti-HCV negative patients in the absence of another etiology, testing for HCV RNA should be considered. Blood samples collected for NAT should not contain heparin, which interferes with the accurate performance of this assay (Mayhall 2004 p 1152) Procedures for cleaning, disinfection, and sterilization for infection control in a hemodialysis center are important to reduce cross contamination, and do not differ greatly from those in other health care settings. However, the uniqueness of the hemodialysis setting allows for higher potentials for blood contamination due to the routine vascular system access that increases the potential for cross contamination of blood borne pathogens (Mayhall 2004). Critical medical items that require stronger disinfection and disposal techniques include needles and catheters and other equipment that requires invasive procedures (Mayhall 2004). Semicritical equipment includes those that come in contact with the mucous membranes, such as endoscopes (Mayhall 2004). Noncritical equipment is that which comes into contact with the skin, such as blood pressure cuffs. Hemodialysis units should maintain infection control policies that prevent cross contamination based on these critical levels to ensure t hat infection potential is reduced (Mayhall 2004). Specifically related to needles as critical medical equipment in the hemodialysis unit, the CDC issued the following statement regarding infection control and cross contamination: â€Å"To prevent transmission of both bacteria and bloodborne viruses in hemodialysis settings, CDC recommends that all single-use injectable medications and solutions be dedicated for use on a single patient and be entered one time only. Medications packaged as multidose should be assigned to a single patient whenever possible. All parenteral medications should be prepared in a clean area separate from potentially contaminated items and surfaces. In hemodialysis settings where environmental surfaces and medical supplies are subjected to frequent blood contamination, medication preparation should occur in a clean area removed from the patient treatment area. Proper infection control practices must be followed during the preparation and administration of injected medications. This is consistent with official CDC recommendations for infection control precautions in hemodialysis and other health-care settings. Health departments and other public health partners should be aware of the n ew CMS conditions for ESRD facilities. All dialysis providers are advised to follow official CDC recommendations regarding Standard Precautions and infection control in dialysis settings. Specifically, CDC has recommended the following: ‘Intravenous medication vials labeled for single use, including erythropoietin, should not be punctured more than once. Once a needle has entered a vial labeled for single use, the sterility of the product can no longer be guaranteed’. (MMWR 2008:875-876). Environmental surfaces that are frequently touched, such as equipment and tables, should be cleaned after each patients hemodialysis procedure with a detergent or detergent germicide (Mayhall 2004). This cleaning step is imperative to preventing cross contamination, but may be often overlooked. The cleaning process interrupts the cross contamination and transmission routes, and should be completed each time the equipment is used (Mayhall 2004). Patient to patient transmission of viruses and pathogens through the hemodialysis machine and its various components is an environmental risk, where the external surfaces such as the control pane and attached waste containers used for priming, as well as blood tubes and other items such as dialyzer caps and medication vials that may come into contact with the machine surfaces are all potential vehicles for cross contamination (Alter et al 2001). Microorganisms, including resistant bacterial spores, are killed by sterilization. The procedures for sterilization are generally steam cleaning or ethylene oxide gas used on critical medical equipment. However for equipment that is heat sensitive, FDA approved liquid chemicals can be used according to the manufacturer’s directions and with appropriate exposure timeframes (Alter et al 2001). High-level disinfectant may kill viruses and bacteria, but is not adequate for killing bacterial spores that exist in high numbers (Alter et al 2001). High-level disinfection includes heat pasteurization and chemical sterilants (also must be FDA-approved). The sterilants and high-level disinfectants can be used on medical devices, but not on environmental surfaces (Alter et al 2001). For environmental surfaces, the CDC recommends intermediate-level disinfectants that kill bacteria and most viruses (Alter et al 2001). This includes tuberculocidal hospital disinfectant and diluted bleach. Lo w-level disinfectants such as general purpose cleaners kill most bacteria and are designed for environmental surfaces, these can also be used on noncritical medical devices in accordance with manufacturer’s labels (Alter et al 2001). It is important to note that antiseptics such as chlorhexidene and iodine are designed for use on skin and are ineffective for cleaning medical equipment and environmental surfaces (Alter et al 2001). Prior to disinfection and sterilization, it is imperative that hemodialysis clinics support the use of germicidal detergents (Alter et al 2001). Germicidal detergents remove organic material such as blood and feces, as well as dirt and debris (Alter et al 2001). Dirt, debris, and organic material act as a protective shield for microorganisms by blocking or inactivating disinfectants and sterilants (Alter et al 2001). Therefore, hemodialysis clinics must add germicidal detergents to their cleaning and sterilization regimens (Alter et al 2001). Training and education of staff and patients is underlined as the most imperative component to ensuring the quality of infection control practices. Chronic hemodialysis clinics should update practices and policies to ensure that they are implemented and rigorously followed, where efforts should center on the education of new staff members and continuing education for tenured staff. Emphatically, hemodialysis units should consult CDC recommendations and approved practices to ensure that they are following the most appropriate and up to date infection control procedures. Staffs working in renal units are frequently unaware of the level of microbiologic contamination in their dialysis fluid arising from the presence of biofilm in the dialysis machines and the water distribution network (Hoenich and Levin 2003). Bacterial fragments generated by such biofilms are able to cross the dialysis membrane and stimulate an inflammatory response in the patient (Hoenich and Levin 2003). Such inflammation has been implicated in the mortality and morbidity associated with dialysis (Hoenich and Levin 2003). The desire to improve treatment outcomes has led to the application of more stringent standards for the microbiologic purity of dialysis fluid and to the introduction of ultraclean dialysis fluid into clinical practice (Hoenich and Levin 2003). Other researchers found that blood exposure is common for healthcare workers in hemodialysis, requiring the use of gloves when in contact with patients and patient equipment followed by appropriate hand washing techniques. Researchers examined staff members from a sample of 45 US hemodialysis facilities though anonymous survey questionnaires. The results show that of the 420 (69%) responses as: registered nurses, 41%; dialysis technicians, 51%; and licensed practical nurses, 8%. Only 35% of all respondents reported that dialysis patients were at risk for blood borne virus infections, and only 36% reported always following recommended hand hygiene and glove use practices (Shimokura et al 2006). Technicians, over registered nurses, reported more frequent compliance and measures for cross contamination prevention (Shimokura et al 2006). Compliance with recommended hand hygiene and glove use practices by hemodialysis staff was very low, and understanding of the reasons for compliance is seemingly ignored by some licensed nurses (Shimokura et al 2006). Infection control practices specific to the hemodialysis setting, and the reasons for these practices, was poorly understood by all staff (Shimokura et al 2006). This underlines that infection control training should be tailored to this setting and should address misconceptions of cross contamination and the risks of infections (Shimokura et al 2006). In one case of staff education, researchers reported an increase in Gram Negative Bacillus (GNB) infection in patients with long term catheters (LTC) (Mayor et al 2005). An objective was set to design an action plan and a new working methodology in order to eradicate the infection and the cause (Mayor et al 2005). Three periods were established in the prospective follow-up of LTC patients: the pre-epidemic period (01/94 to 03/99), with a bacteraemia every 144 days per patient, the epidemic period (04/99 to 12/00) with a bacteraemia every ten days per patient, and the post-epidemic period (01/01 to 04/02) (Mayor et al 2005). A multidisciplinary working group was established, which produced action plans for nursing and technical staff (Mayor et al 2005). The working methodology of the service was studied and analysed by means of a review (Mayor et al 2005). The dialysis and connector cultures were positive for GNB, confirming that they were of the same genetic origin (Mayor et al 2005) . An evaluation of the periods was carried out, studying the working methodology, to which no changes were made between the pre-epidemic and epidemic period (Mayor et al 2005). In the post-epidemic period, a number of changes were made to the care dynamic, with no other bacteraemia arising to date (Mayor et al 2005). Adapting and improving protocols is a good indicator of quality. The role of nursing staff communication, education, training and practices are vital in prevention of GNB (Mayor et al 2005). At Sentara Bayside (SBH), Leigh (SLH), Norfolk General (SNGH) and Virginia Beach General (SVBGH) Dialysis Units, researchers examined the ability of hemodialysis clinical areas of each hospital according to The JCs National Patient Safety Goals (NPSG) knowledge of Standards of Care/ANNA (Grier-Smith 2008). The research found that staff is able to articulate standards and requirements, where monthly and hourly rounds at each unit occur as well as peer to peer unit evaluations and daily huddles prior to work day based on behavior based expectations, the environment of care, and constant daily checks and balances (Grier-Smith 2008). The adherence to peer to peer communications, behavior support, and team work has been instrumental in supporting staff ability in the hemodialysis clinics to maintain strong positive scores in knowledge of standards of care, this underlines the importance of staff training and education that is continuously supportive of behaviors associated with lowering i nfection risks and

Sunday, July 21, 2019

Netflix Marketing Plan and SWOT Analysis

Netflix Marketing Plan and SWOT Analysis Brand or Company Description   Netflix is subscription service on the internet that offers a variety of TV shows and movies. Netflix is a forerunner in the internet delivery of TV shows and movies, launching its streaming service in 2007. Since this time, the company has developed a wide variety of internet-connected devices and has licensed increasing amounts of content that enable consumers to enjoy their favorite TV shows and movies no matter where they are at because they can access this content on their TVs, computers or mobile devices. As a result of these efforts, Netflix has experienced growing consumer acceptance of and interest in the delivery of TV shows and movies directly over the Internet (Netflix, 2018). Core Products or Services   Subscribers can watch unlimited TV shows and movies instantly. Content can be streamed over the Internet to their TVs, computers and mobile devices and, in the United States, subscribers can also receive standard definition DVDs, as well as Blu-ray discs, delivered  directly to their homes. Netflix markets its service through various channels, including online advertising, broad-based media, such as television and radio, as well as various strategic partnerships. In addition to various marketing strategies, the company offers free-trial memberships to new and rejoining members. According to Netflix, rejoining members are an important source of subscriber additions (Netflix, 2018). A Brief History   Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph  on August 29, 1997, in Scotts Valley, California. The company expanded into film in 2016 as well as television production and online distribution. The company is headquartered in Los Gatos, California. As of January 2016, Netflix is operating in over 190 countries and has greatly expanded the production of both film and television series. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel. As of January 2018, Netflix had 117.58 million paying subscribers worldwide, including 54.75 million in the United States (Netflix, 2018). Key current competitors   The market for entertainment video is competitive and changes rapidly. Competitors  have the ability to launch new businesses at relatively low costs. Many consumers maintain subscriptions to multiple entertainment video providers at once and can easily shift from one provider to another. Netflix competitors include multichannel video programming distributors with free TV everywhere and video-on-demand content including cable providers, such as Time Warner and Comcast. Direct broadcast satellite providers, such as DIRECTV and EchoStar, as well as telecommunication providers such as AT&T and Verizon, are also key competitors for Netflix. Internet movie and TV content providers, such as Apple’s iTunes, Amazon.com, Hulu.com and Google’s YouTube are also sources of competition.  DVD rental outlets such as Blockbuster and Red-box also are also included in the list of key competitors that Netflix faces (Netflix, 2018).  Ã‚   SWOT Analysis   SWOT Analysis: Strengths   1.  Brand Name   After ten years, Netflix has become the sole brand name for online streaming content with a share price increase of over 6000% since 2007 (Bradshaw  & Bond, 2017). Often consumers are much more likely to go with a brand name they know and trust than an off-brand that may or may not be a better value for their money. This is one way Netflix can capitalize and grow their business. Being the known familiar service provider puts them at a greater advantage of not only keeping their customers but attaining new ones. 2.  Large customer base Through serving 190 countries, Netflix has access to over 100 million subscribers. This strength gives the company bargaining power when in talks with studios to secure exclusive content (Bradshaw  & Bond, 2017).  The popularity and convenience of Netflix is one of its greatest strengths. This makes them able to accommodate and appeal to a very large customer base and has the ability to further expand and develop in more areas, including partnerships and expansions in various areas and with various companies in a variety of countries. Growth will likely continue as the company goes forward and continues to expand. Customers are opting for the convenience of consuming entertainment online and Netflix continues to expand internationally. 3.Original content Through careful acquisitions, Netflix have secured numerous original shows that have appealed to audiences. In 2017, two Netflix shows are so popular they have pushed subscribers from 83m to over 100m in one quarter (Bradshaw & Bond, 2017). The House of Cards was a game changer for Netflix. All episodes of the first season of the show were released at the same time, and the response of the critics was overwhelmingly positive. The House of Cards not only attracted many new users but also proved that the key to their customers’ loyalty is a unique and abundant content library. The company continues to working on adding new shows such as 30 kids’ shows, ten new feature films, 12 documentaries, and ten stand-up comedy specials (Netflix, 2018). SWOT Analysis: Weaknesses   1.  Cost of original content While its original content creates a competitive advantage for the company, the cost continues to grow  in order to  support this content. In 2017, it is expected for Netflix to invest $2.5 billion  solely on securing original content rights.  To keep prices competitively low, Netflix  will need  to find a balance between maintaining good relationships with the distributors and aggressively negotiating content licensing costs with them. This type of dependence can result in a vulnerability that could prove to be very costly (Bradshaw, 2017). 2.  Lack of rights to original content   Unlike many traditional television studios, Netflix does not own most of their original programming. Due to this, rights usually expire after a year and the original content can be shown on rival services (Bradshaw, 2017). This is an area that serves as a potential weakness especially related to retaining customers and keeping costs low. 3.  Environmental cost   Netflix has been ranked poorly in terms of environmental awareness. This has given them bad publicity for the company as rival competitors such as Amazon and Facebook use over 40% renewable energy with their services (Lewis, 2016). SWOT Analysis: Threats   1.  Increased competition Facebook is the latest to try and take on traditional media by launching its own original content. Amazon, Hulu, HBO, and YouTube are all competing for audiences to subscribe to their platforms. For Netflix, this will continue to develop as more companies seek to buy the latest original content exclusively for their platform (Bradshaw, 2017). 2.  Digital Piracy For more than 30 content providers, including Netflix, piracy has led to 5.4 billion  downloads of media content in 2016 alone. This threatens Netflixs business model and ability to fund content in the future (Opam, 2017). The ability for viewers to get the same content basically for free is a huge potential threat for Netflixs bottom line and ability to continue to dominate the market. SWOT Analysis: Opportunities   1.  Expansion into China Difficulties with licensing has left Netflix unable to enter China through traditional means. The company must find a joint-venture to capitalize on the 500 million  Chinese users who currently stream media content (Russell, 2017). 2.  Partnerships in Europe   To meet new European laws, Netflix can partner with the BBC and Canal Plus to gain access to a wealth of native-language European content and grow customers in local markets (Murgia & Bond, 2017). 3.  Growth of technology With the growth of streaming content, Netflix must continue to come up with new ways to allow customers to access their content and provide further competitive advantages. A growing market for content is foreign-language programming. Partnerships with local-language content will help Netflix to be able to be a rival for local streaming services and help them to be a leader among this (Mintel, 2016). Marketing Plan Focus   Based on my SWOT analysis, I believe there is an opportunity to expand internationally by partnering with telecommunications companies such as Samsung to make the application readily available for customers on their devices in overseas markets. For this marketing plan, I’ve come up with an idea to incorporate the Netflix application into Android devices. This would target a particular demographic, and could help to begin to solve the issues Netflix faces internationally. The app would have early childhood development movies and songs that would help little children and as well the already existing list of unending movie for all ages. Segmentation Approach   For this marketing plan, I’ve opted for a straightforward demographic approach to segmenting the market given my desire to target a specific age group. I considered a behavioral approach based on past purchase history as captured via use of the McDonald’s app. However, the app was only introduced in late 2015 and age is not captured in the registration process (unless a social media log ­in is used). Furthermore, I don’t want to limit my audience to just existing customers. Given the broad appeal of the McDonald’s concept and its national footprint, I did not feel geographic targeting or formal psychographic targeting was needed. Target Definition   My target for the Netflix K is families with young children and adolescents ranging from the age of 2 to 12 years old. An interest in learning and technology would allow for further media targeting. Positioning Statement   Netflix K A time for parents to have quality moments with their children while watching them learn, grow and excel academically in the privacy and comfort of home. Marketing Mix Discussion   Marketing Mix: Product This marketing plan is centered around education and the benefit of families coming together and sharing quality moments with the thrill of old favorites and new exciting learning opportunities. The core idea is to use advertisement to create awareness in between episodes and popups advertisement when the application is not in use or in between episodes when in use.   With the already exiting approach of having it available to Android devices it would help market itself by being readily available Marketing Mix: Price   Netflix strategy would be to retain its already existing customer base by offering 10% discounts on yearly subscriptions and 15% discount to customers that have been a Netflix member for more than 3 years. Included in the price new series would be offered at a 50% off rate compared to its competitors such as Hulu.com and Amazon Prime in order to be able to win and secure future customers. This is characterized as skimming as they are trying to take business from their competitors by offering the same service at a reduced rate. Marketing Mix: Promotion   In addition to the promotional pricing deal discussed above, there would be an opportunity to redeem a promotion code to save money on a family night out package based on local available retailers. This would be a way for Netflix to partner with local companies in order to help them gain acceptance internationally. Marketing Mix: Place   I would make use of a dedicated Netflix K microsite where customers could go to learn more about the promotion and app and to have the possibility to win promotion codes and save additional money on family nights out as well as the possibility of earning months free towards their Netflix subscription. This would also encourage additional downloads of the Netflix K app and promotion of a larger and growing customer base. Potential Success Metrics   Customer Satisfaction Knowing if people are actually satisfied with the service or product is very important.   Customer satisfaction can be a helpful metric in guiding a marketing campaign. Getting feedback directly from customer is an easy way to measure satisfaction. One way to do this would be to add a standard Google consumer survey to the app or site for free. With a few simple questions, you can find if  your customers are satisfied with the app or site, what they dont like about the app or site, and whether or not they will continue using the app. User Engagement   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tracking visits and signups is important, but focusing on how much time a user spends on your website or app is important as well. This has the ability to provide a realistic view and can base future success around this consideration. Progress It is always important to keep moving forward and having a forward momentum. If a company is making strong progress on a day to day basis, then it will likely be creating new opportunities and growing the business overall. This will allow the company to accomplish its overall goal and keep them on track. International Considerations   Netflix faces the challenge of being able to make their international segment profitable. Netflix will need to invest in local content and better streaming quality over low bandwidth connections in order to attract subscribers. Netflix will have to expand this base quickly in order to be able to recover the associated costs. Netflix will also have to consider the competition of other providers such as Amazon and YouTube who are also looking to capture this segment of the market. Another challenge Netflix faces related to international markets such as India, is lower internet penetration and existing connections with low bandwidth. These factors limit its target consumers in these countries to the small section of the population that have access to high speed internet. Viewing preferences is another consideration that will have to be addressed as these differ from country to country and even between different regions of the same country. In order to attract subscribers, Netflix needs to have a broad content library catering to the preferences of the diverse audience (Bradshaw & Bond, 2017). Conclusion   The Netflix K marketing plan should be approved for funding because it has the opportunity to generate a great deal of business and success in entering many foreign markets not previously entered in. Associating Netflix with current technology such as Samsung and then appealing to a customer base of families with children has the possibility of building a strong business base in this target population and areas abroad. This will also help build affinity and rapport with local businesses in foreign destinations helping Netflix to become a top international company not just a top American company. References Bradshaw, T. (2017) Netflix boosted as viewers outside the US tune in.  Financial Times.  Retrieved from   https://www.ft.com/content/e8c742f2-6b34-11e7-b9c7-15af748b60d0. Bradshaw, T., and Bond, S. (2017). Netflix looks to become worlds entertainer as it hits   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   milestone.  Financial Times.  Retrieved from   https://www.ft.com/content/06b55bb8-6d0c-11e7-bfeb-33fe0c5b7eaa. Lewis, D. (2016). Will the internet of things sacrifice or save the environment?  Guardian   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Business.  Retrieved from https://www.theguardian.com/sustainable-business/2016/dec/12/will-the-internet-of-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   things-sacrifice-or-save-the-environment. Mintel, J.  (2016). Music and Video Streaming-UK-April 2016.  Mintel Academic.  Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   from  http://academic.mintel.com/display/770307/. Murgia, M., and Bond, D. (2017). Netflix seeks European crown in local content push.  Financial   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Times.  Retrieved from https://www.ft.com/content/c286c25e-04d5-11e7-aa5b-6bb07f5c8e12. Netflix Inc. business description. (2018).  CSIMarket.com.  Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   from  https://csimarket.com/stocks/NFLX-Business-Description.html. Opam, K. (2017). HBO, Netflix, other Hollywood companies join forces to fight piracy.  The Verge.  Retreived from  https://www.theverge.com/2017/6/13/15791688/hbo-netflix-hollywood-ace-fight-piracy. Russell, J. (2017). Netflix enters China via licensing deal with top video streaming service iQiyi.  Tech Crunch.  Retrieved from  https://techcrunch.com/2017/04/25/netflix-china-iqiyi/.

Saturday, July 20, 2019

The Incredible Journey of Moll Flanders Essay examples -- Moll Flander

The Incredible Journey of Moll Flanders      Ã‚   Abandoned by her mother at the age of six months Moll Flanders does not have any of the requirements expected for her life journey to be a very good one. Her first memory is that of "wandering among a crew of those people they call gypsies, or Egyptians;" (9). But already as a child of about eight or ten she is aware of herself as an individual ready to shape her own life: "...for alas! all I understood by being a gentlewoman was to be able to work for myself, and get enough to keep me without that terrible bugbear going to service..." (13).    Moll ´s first very frightening experience is that of being "cast off the ship" when she is turned out of doors to the wide world before reaching the age we call lawful. She is very ironic when she says: "Now I was a poor gentlewoman indeed..." (18). At this time, when individualism was beginning to be seen as something worth aimimg at, Moll is aware that for a woman life is much more limited than for a man. This novel, written as an autobiography, was composed by a man, but I think he has managed well to convey to us a woman ´s experiences and thoughts. Moll wants to shape her own life, but she does not always reach her goal. As a young woman she is seduced by a man who does not keep his promise to marry her, and then she marries his brother and lives in a marriage that is not at all a happy one.    When left a widow, she keeps thinking of the next step, of her next station in life. As it is very difficult for a woman in this society to live alone, she is "...resolved to be married or nothing, and to be well married or not at all." (65). She has a very strong notion that a woman should not be kept for a mistress if she has mon... ... Moll ´s life journey could very well have ended with her being executed, but she is lucky enough to be sentenced to transportation. The novel The Fortunes and Misfortunes of the Famous Moll Flanders takes us again to Virginia, where Moll and her Lancashire husband start a new life as planters. She meets her son ( a very moving event), and she inherits a farm from her mother. When we leave Moll and her husband they are living a quiet life in England, "...where we resolve to spend the remainder of our years in sincere penitence for the wicked lives we have lived." (376). To a modern reader Moll seems to be a "survivor" in a society not yet prepared or able to care for all its members. She tries, and ultimately manages, to be the captain of a ship, that is not easily steered.    Work Cited: Defoe, Daniel. Moll Flanders. Penguin Popular Classics, 1994.   

Friday, July 19, 2019

Sexual Harassment is NOT Tolerable Essay -- Sexual Harassment in the Wo

According to the Equal Employment Opportunity Commission (EEOC) sexual harassment can be defined as unwelcome sexual advances, wishes for sexual favors, and other verbal or physical conduct of a sexual nature constitutes sexual harassment when submission to or rejection of this conduct clearly or completely affects an individual's employment, unreasonably interferes with an individual's work routine or creates a threatening, antagonistic or unpleasant work environment (EEOC, 2002). The victim or harasser can either be a man or a woman, and sexual harassment is not always targeted to members of the opposite sex. Sufferers of sexual harassment in the place of work can be subject to fear or anxiety, lower efficiency, a higher level of stress and substance abuse (EEOC, 2002). Quid pro quo harassment is when employment or employment decisions for an employee are based on that employees’ reception or dismissal of unwanted sexual behavior (EEOC, 2002). An example cited by Paul is that of Valerie Craig, an employee of Y & Y Snacks, Inc. She had joined some co-workers and her supervisor for drinks after work one day in July of 1978. Her supervisor drove her home and anticipated that they become more intimately familiar. She refused his request for sexual relations, upon which she was fired after ten days from the incident. She soon filed a complaint of sexual harassment with the Equal Employment Opportunity Commission (EEOC), and the case wound its way through the courts. Craig won, the company was held accountable for damages, and she received back pay, return to work, and an order barring Y & Y from taking negative action against her in the future (Paul, 1998). Sexual harassment in the workplace is not tolerable in spite of the powe... ...d need for an understanding of behaviors, legal environment, social context and educational systems, which exist in the countries in which modern organizations operate. The outcome of this effort should be the development of not only a pluralistic organization, but also one with a multicultural workforce from the top ranks all the way to lowest ranks (UMC, 2007). Works Cited EEOC, E. E. (2002). Facts about sexual harrasment. available at http://www.eeoc.gov/facts/fs-sex.html retrieved on 31-10-11 at 12:00 am. Goodman, E. (1991). The Reasonable Woman Standard. Boston Globe. Paul, E. F. (1998). Bared Buttocks and Federal Cases. Society , 352-355. UMC, U. o.-C. (2007). Power And Sexual Harassment -- Men And Women See Things Differently. Science Daily available at http://www.sciencedaily.com/releases/2007/04/070403184604.htm retrieved on 1-11-11 at 7:00 am.

I Lost the Chance :: Personal Narrative, Autobiographical Essay

I Lost the Chance My father and I are made from much the same mold. As my brother resembles my mom, I resemble my father. I inherited his enjoyment for puzzles, words and wit. I share much of his eclectic musical tastes. As I grow older, I see more and more of his traits consciously and subconsciously exhibited in me. I have spoken with my father one time in the past 8 1/2 years. Divorced parents are always a messy situation for the kids, and our family was no exception. My younger brother and I had our ups and downs with both parents, fortunately mostly ups. The time came when my father decided that he wanted us to live with him. He was very convincing... but never convincing enough to gain a commitment from us. Unfortunately, he refused to let it alone at that. I was, at the time, a sophomore in high school, my brother in 8th grade. Eventually, we cracked. Agreed to move in with him. All was right in his world. Except one thing. We could not bring ourselves to tell my mom. Eventually, though, it happened. A long, late-night discussion ensued with my mom, discussing the motivations for our decision, his request, and our feelings on the entire matter. That discussion was the difference. As alike as my father and I are, he never gave us that choice. Despite the enormous emotional stress this sudden announcement must have put on mom, she never once tried to coerce us to stay for one reason or another... and in the end that is why she won. The shoe on the other foot again, we were horribly hesitant to approach our father on the issue. One day it just happened. "We're not going to move in with you." I remember nearly everything about that evening. It was Thanksgiving weekend. My father told us to gather anything we wanted from his apartment. He berated us nearly the entire drive from his place to mom's house. "You'll fit in well in the business world... completely cold-hearted." He pulled up and we stepped out of the car. For seven years, the last words I heard my father speak were "Have a nice life" as he pulled away. Over the past four years, my brother and I have made attempts to contact him or meet with him, always with the same utter avoidance in response.

Thursday, July 18, 2019

Introduction Paper Essay

I am 30 years old and have been taking college courses over the last 11 years. I have always attended on a part time basis and I have never taken any summer courses. During the 11 years I have taken about two years off, and have officially changed my major three times. I have a lot of work experience that lines up with my current Business Management Major. I enjoy learning about Human Resources and have always thought I would enjoy a position in the Human Resources department. Academic Background When I started this journey I wanted to be an accountant, after my first semester at Saint Paul College a I realized, I did NOT want to be an accountant! The classes were very hard and a lot of work, there was just way too much to learn. I had a passion for children and growing up I always wanted to be a teacher, so I switched into a major in Child Development (CD). I made it through about two semesters of CD courses and learned that this was not the right path for me either. The instructors repeatedly reminded the students that careers in the CD field are not about making money (because there is not a lot of money in this field) but rather about working with the children. I thought I DO want to make money and instead of working with kids I would just have some of my own later in life. I also realized that if I completed this program, in the end I would have an education but no work experience. At this point I had no idea what I was going to get a degree in. I looked at my resume and realized that I had experience in operations management, Import/Export, various management positions at fast food restaurants, and extensive customer service experience. I came to the conclusion that a degree in Business Management would benefit me most, as it will ensure I have the education to match the experience. In 2009 I graduated from Saint Paul College with an AA as well as an AS in Business Management and in 2010 I transferred to Metro State University to complete my BS. This Course & Past HR Courses I took an Introduction to Human Resource Management course in 2004 of which I received an A grade, but it did not satisfy this course as required for the completion of my BS in Business Management. Since I have already taken a similar course, I do hope I can obtain another good grade, and possibly learn something I may have overlooked previously. I look forward to hearing the perspectives and ideas on how to handle different situations from the other students. More about Me I have been with my boyfriend for almost 10 years; we have a one year old daughter and plan to try for another after this semester is over. We have three large dogs ranging in age from 6-15, and once had a bearded dragon. We live 45 miles north of the twin cities in Harris – a town of about 1000 people. I work full time at BAE Systems in Fridley as a government property administrator, with previous positions held in Accounts Payable, Travel Accounting, and payroll. Conclusion As you can see my path through college has been a confusing one, and has had its failures and successes. Now that I am on the right path, I hope to be a successful business person. With my customer service and payroll experience, I have always thought I would be a good fit for an HR representative. I am a new mom and eager to expand my family further! I commute to work and have held several positions within the company. I am just an average person working my way through life and trying to obtain an education to make the quality of my life even better.

Wednesday, July 17, 2019

A Reflection Paper on Night by Elie Wiesel Essay

Night, an hi fabrication by Eliezer Weisel, recounts his experience of existence a Jew in the final solution during the early 1840s. The layer explores the escalation of veneration in the Jews and its overriding forepart in their lives, Eliezers crisis of faith, and the outlet of adult male in the Jewish plurality including the some images of stopping bear witness put forth in the book. Weisel portrays their fears in elbow rooms we could never dream of and makes us look at how people are affected spiritu all toldy in the wake of de humaneizing distress. Also, he portrays in the story how the Jews were stripped of everything in the Holocaust including their human lordliness and self worth.The escalation of fear is a common thread throughout this book. In the beginning, when all foreign Jews were expelled from their t proclaim of Sighet, the be Jews pretended that those exported were better off wherever they were now. Then, when Moishe the Beadle (an exported Jewish for eigner) returned to Sighet atomic number 53 day and told the Jews how he had escaped by pretending he had been killed along with the others, he was titled as a madman who only valued their pity. The Jews refused to nonetheless listen to Moishe the Beadle tolerate unsocial accept anything he said as the truth. The Jews lived in denial and in a state of pretending up until the tear in which they were transported and brought to the concentration camp at Birkenau. At that point fear became current in the eyes of the Jews for they saw for themselves the flames from the cremation chamber and the smell of burning flesh.From then on fear guided their every wake moment for it enveloped their common sense and being. It began to oblige them and it made them act in insufferable ways. Eliezer feared losing everything he had. This was in a way a driving force that unplowed him alive. For spokesperson, when the alarm at the concentration camp sounded and everyone had to stay in their barracks, a couple on of pots of soup were left unguarded. Even though they were starving, fear overcame hunger. However, there was one Jew who was inconsiderate enough to risk his life for an tautologic ration of soup and who ended up with a bullet in his back. This view cemented their fear of finis in everyones mind.One of the main conflicts in Eliezer Wiesels life is his struggle with his faith. Before the Holocaust, Eliezer was a deeply observant scholar who had devouted much(prenominal) of his time towards his faith and studies. His faith in perfectionwas unconditional and seemed unchangeable up until the moment he left his tail car and arrived at the death camp. It was at that point in his life when he would never regard his faith with the very(prenominal) view again. He did not guess why the God he had played out so much time on throughout his life would just of a sudden desert him and the whole Jewish race.He felt deeply betrayed because God has let Jews be taken from their homes, brought to concentration camps, and be left to be bedevild and even cruelly killed. These events are permanently engraft in his mind and caused his faith to instal not so unshakable subsequently all. One particularly scarring event for Eliezer was when a little boy was hung because his barrack was undercoat to be in possession of many weapons. Eliezer felt Gods pass with flying colors abandonment in that He would allow such a young and cleared boy to be hung.Eliezers loss of faith makes one think how tardily one efficacy lose his own faith if put in Eliezers same position. For it is easy to love the shaper in times of peace, but the real challenge is keeping ones faith in God and in His unconditional love for us when dark suffering comes knocking at the door. through seeing Eliezers shaken faith, we ensure that the Jews did not only suffer physically, emotionally, and mentally in the Holocaust but withal spiritually.A third common pedestal in the st ory is one of death and the loss of the Jews humanity through their suffering in the concentration camps. The amount of torture and cruelty and stark images of death the Jews interpret in the Holocaust is unfathomable. Take for example the instance when Eliezer and his father were being transported for the travel time to Buchenwald concentration camp. When their open crack car passed through a town, the townsfolk thought it would be entertaining to thumb bread into their cars and then witness the crucify pandemonium that would ensue.The Jews in those cars were at the point of dying. Frozen and starved they would lose all human decency and actually fight to the death over a piece of bread. At this point there were no morality left among the Jews for their suffering was so scholarly that they began to lose their humanity and act wish well animals. This dehumanization of the Jews can be throw out demonstrated in comparing their corpses to sacks of flour. When drained bodies were thrown out of the traincars or into the crematoria, no respect was shown to the humanity of that Jew.The last(a) image of the corpse in the mirror succinctly sums up the themes in the book. The Jews fear of death prevented them from acting rashly which might have gotten them killed but it also prevented them from fetching bold steps to ensure their extract (for example, stealing food). The corpse image represents Eliezers loss of faith because by denying the being of a loving and merciful God he is denying his gravitas in being created in the image of God. And thirdly, the corpse is a clear representation of death and ones loss of humanity in the wake of immense suffering that strips you of your dignity and worth. In conclusion, the suffering of the Jews in the Holocaust was so profound that they were affected on all levels beginning with being physically, mentally, emotionally, and spiritually affected to being treated standardized animals stripped of all self dignity an d humanity.Bibliography for Pride and Prejudice Reflection subject1. Weisel, Elie, Weisel, Marion. Night. New York Hill and Wang, 2006. Print.

Tuesday, July 16, 2019

Psychoanalytic Perspective on Personality Development

Psychoanalytic Perspective on Personality Development

L & D Assignment 1: Psychoanalytic Perspective on Personality Development Submitted By Pravin Bang Submitted To, Prof. Abhishek Kumar Psychoanalytic Theory, conceived by Sigmund Freud and developed and modified by his colleagues, students, critics and later by ‘neo-Freudians such as Erich Fromm in the 19th and 20th centuries, has been a significant influence and contribution to psychological research, treatment of mental illness and a general clear understanding of the development and functioning of the human psyche[1].Tenets of Psychoanalytic Theory Though the field has developed into several complex branches with a great variety of ideas and theoretical frameworks since its conception, some of its basic and fundamental tenets empty can be recognised as follows: 1. )Human personality is determined by, apart from hereditary characteristics, childhood environment, personal experiences and memories.It is not a science., is not reached the conscious mind. 3. )The above concept was later evolved into the idea of the Id, Ego and Super Ego, by Freud. Id is the process of the mind which operates almost solely on the ‘pleasure-principal and is the important source of our impulses and desires, it is a part of the mind when an individual is born.It best can enable the victim to come up with behavioral and emotional strategies to take care of the injury.

)Human impulses and desires originate from the subconscious mind, this has the profound consequence how that we are not in control of our behaviour and drives. The main human instinctual drives are sex and aggression.Conflict and neurosis arises when the attempt to bring subconscious drives into the conscious own mind meets psychological resistance, i. e.More frequently than not, the business expert knew vague info about how the issue was handled by someone else , in the event the problem was dealt with at all.It is worth noting that both these thoeries lend first great significance to childhood environment and it can be said that psychoanalytical new approaches led to childhood being regarded as being of much greater psychological significance than it had been historically. Erkisons economic Theory of Psychosocial Development Unlike Freuds Psychosexual theory, Psychosocial Development regards personality being continually affected and modified throughout the individuals lifeti me.Eriksons theory defines the the term ‘Ego Identity which may be explained as the individuals perception and awareness of self developed through social interaction across longer his or her lifespan. Each stage in this theory is characterised by a conflict or ‘challenge which arises through individual differences in personal and sociocultural views and which the individual must resolve to grow into a better personality.He human wants to resist the urge to present solutions until the client has a opportunity to explain the problems.

)Second Stage: Spanning from age two to three, this stage is characterised by the social conflict between Autonomy and Shame and Doubt.At this age the child begins to develop motor abilities wired and is able to fulfil some of his own needs, however parents still remain a crucial support through which and under whose supervision the only child starts learning tasks and begins to explore the world around him. Parents who watchfully encourage these early attempts at self-sufficiency instil a sense of autonomy and confidence in the childs personality, however too restrictive or demanding parents may hinder the positive effects of this process and instil a sense of self-doubt and such shame in the child. .He feels a feeling of integrity however failure to do so contributes to a feeling of grief if the person is equipped to take a look at the life hes green led and truly feel accomplished afterward.d. )Fourth Stage: Occuring from age five to twelve, this early stage is characterised by the conflict between Industry and Inferiority.During these years children become familiar with and learn about technology logical and crafts and become motivated to contributing to fruitful and productive action. During this stage the child develops a sense or cooperation and willingness to â€Å"do it right†.Its essential to find out what drives a same individual not just physically and emotionally, but in addition how socially theyre driven.

Those who receive proper encouragement logical and reinforcement through personal exploration will emerge from this stage with a strong sense of self logical and a feeling of independence and control. Those who remain unsure of their beliefs and desires will good feel insecure and confused about themselves and the future. f. )Sixth Stage: Covering young adulthood from age 20 to 24, this stage is characterised by the conflict between Intimacy and Isolation.Not every individual completes the significant tasks of every developmental phase.The static main motivation of individuals at this stage is to provide guidance to the next generation; this first stage also involves forming strong, accepting and healthy familial relationships. Failure at this stage leads to a feeling of stagnation. h. )Eigth Stage: The final developmental stage, this stage is characterised by the conflict between Integrity and Despair.Folks best can be treated if theyre not treated.

, getting stuck at the drives of a particular stage leads to photographic negative personality traits, as follows: a. Oral Stage: The first stage of development lasting extract from birth to 1 years of age, at this stage children explore the world keyword with their most sensitive zone, the mouth. Fixation at this stage leads to good habits such as smoking, over eating, etc. b.Conversely, they may be cured but not treated.d. )Latency Stage: Lasts from six years of age until puberty, successful resolution of this stage leads to development of social and people skills and ability to build and maintain relationships. e. )Genital Stage: Final developmental stage, lasts from puberty to most of the adult life, successful resolution leads to psychological independence from parents.Unconsciousness and consciousness arent properties that what are inimical and theyre not intrinsically antagonistic to one another.

â€Å"The problem of ego identity†. Journal of the American Psychoanalytic Association 4: 56–121. 3. ) Marcia, James E.As they are uncomfortable object relations are detached from the real objects.Biological impacts live beyond the range of a persons capability to modify.Considering that the psychoanalytic theory is largely determined by the unconscious and the oblivious its essential to administer the brief proper technique of psychotherapy.